Customize your character and ride in ten, three-round events across North America, or try unlimited play mode, where you try to last 8 or more seconds on a bucking bull. Season mode has unlockable riders, and players can play as or compete against top professional riders during a national tour culminating in the Las Vegas finals. Enter the Millionaire's Club by defeating the toughest bulls in Professional Bull Riding history.
In an [adjective] twist, players can also compete as a BULL, extending from bucking off a rider in unlimited play all the way to eliminating riders during a full tour all the way to the finals. Multiplayer even pits rider vs. bull, with one player taking either role.
No "bull on man" jokes allowed; that's what the forums are for.